Starks Pro Mechanical: Ford Transit High Roof Van Wrap
A service van built to be read in a split second: an advertising wrap on a Ford Transit 250 high roof for Starks Pro Mechanical.
The Project
If people can't tell who you are and what you do at a glance, the wrap isn't doing its job. For Starks Pro Mechanical that meant three things on every panel: the name, the trades (heating, cooling, plumbing), and the phone number, all large enough to read from the next lane.
The design uses a bold star and a strong blue, white, and orange split to give the van a shape you recognize before you read it. The tagline "When you need a Pro, call a Starks Pro" runs along the top of the high roof, where it stays visible over parked cars.
An orange stripe runs the length of the lower body, tying the design together from the front wheel to the rear doors, where the phone number sits large for anyone stopped behind the van.
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